RE: LeoThread 2024-10-26 11:47
You are viewing a single comment's thread:
AI is helping brands avoid controversial influencer partnerships
Brands often work with influencers to promote products. This can boost brand awareness and improve public perception. However, influencer partnerships can be risky. Influencers may act unpredictably and seek controversy to gain attention, which can hurt the brand's image.
0
0
0.000
To manage these risks, brands must research influencers carefully. This process has traditionally taken a lot of time. AI tools, like Lightricks' SafeCollab, now help brands vet influencers more efficiently. SafeCollab automates the research process, making it easier for marketers.
SafeCollab uses AI to analyze influencers’ social media content. It checks for alignment with brand values and assesses risks. The tool can review years of posts across various platforms quickly, which saves marketers from spending hours searching manually.
An example of influencer risk is Brooke Schofield, a lifestyle influencer. After collaborating with Boys Lie, old racist posts of hers resurfaced, leading the brand to end their partnership. If Boys Lie had used SafeCollab, they might have found these posts earlier and avoided the backlash.
Due diligence is critical for brands. Even influencers who seem harmless might have problematic content in their past. The SafeCollab tool helps brands identify such risks and avoid potential scandals before they happen.
SafeCollab also offers real-time monitoring. It alerts brands about any new problematic content from influencers. This ongoing oversight is essential since influencers regularly post new material that might not align with a brand's values.
Lightricks is known for its various AI tools, not just SafeCollab. They develop apps for video and image editing that save time for users. Their technology highlights how AI can improve many aspects of marketing and content creation.
AI is transforming how brands approach influencer partnerships. Tools like SafeCollab help automate the vetting process, ensuring that brands work with influencers who reflect their values. This reduces risks and enhances brand safety in a fast-paced social media environment
Article