Onboarding thoughts and plans

2 months ago

For those of you new or not aware, in @ocd we have an active onboarding initiative ongoing which is quite unique in a way to other onboarding attempts but it has shown quite some decent results over the years. Let me start off with this screenshot of a website/tool created by @spiritsurge:

One thing to keep in mind is that the @ocdb onboardees aren't part of the onboarding initiative, that account is simply offering free account credits to @hiveonboard which is used by a handful of front-ends and dapps (@peakd being one of them) and has some restrictions and limitations along with abuse-filters. I also need to mention that I don't know why the retention rate is so high there looking at "Retention by Activity" at 22.8%. Maybe cause other ones get abused more heavily and hiveonboard isn't displayed on the https://signup.hive.io/ page, thus mainly used naturally through @peakd, unsure.

What I am sure of however, is that @ocd's account creations are mainly for our onboarding project.

The main difference of our onboarding inititive compared to others is that onboarders take their time to "guide" people about hive. Whether this happens 1 on 1, through webinars, conferences, seminars, etc, there's more effort and guidance involved here so the directly onboarded users are more aware of what awaits them, what to do, what not to do, etc. Some may still do what they shouldn't be doing, but that's life I suppose and for that we have anti-abuse measures in place getting paid by the DHF to find and counter these instances of abuse such as hivewatchers (even though at times it feels like they get paid to complain about us not noticing abuse on our own).

When we look for onboarders, we make sure they're active accounts and have been on hive longer. Some times there are people who try to sign up for an onboarder position while still being new to hive or barely being active at all themselves (no active posts/comments/curation). The position as an onboarder comes with a lot of trust and there should be room for "consequences" if they purposely abuse their position, such as ruining their reputation on chain or facing downvotes if they've maliciously been onboarding fake users/alt accounts, etc since in their position they can also nominate posts of new users for curation.

Thus, our acceptance requirements are a bit stricter.

We also look at geolocation, someone wanting to onboard people from quite a random place that there's not many of on here may find it harder to retent those users and the effects may not be as great for the onboarding attempts or for those users to find "their people" on here which helps retention. If the onboarder qualifies in other ways however we always give them the chance anyway but we do prefer onboarders who are from the "high focus geolocations" that already are present on hive, think venezuela, ghana, nigeria, philippines, indonesia, etc.

The idea there of course is that if you're getting somewhere new, especially on a social media platform, you're more likely to stick around if you see/find people you may already know or you have an easier time getting to know and build a connection with. We hope that this could at some point cause some form of a ripple effect where say a big amount of users from the same town/city happen to be on hive and they go out and start onboarding users on their own rather than through an onboarding initiative.

Something that needs to be said and is also important are initiatives like #spendhbd, if we start seeing a lot of users from the same place on hive, it'd make sense if they started onboarding merchants to accept hbd/hive since many users would be more likely to spend their rewards directly rather than going through unnecessary fees and hoops to convert to fiat.

Another thing that's important to note is that all these activities and initiatives are made possible with small author rewards through compilation posts through @ocdb and beneficiary settings that hiveonboard places. While it isn't much, it's a little something for those spending countless hours attempting to onboard users to hive. I share this post as well where we take a deeper look at our onboarding stats with the help of @hivetrending fetching the data.

The plans from my side would be that eventually we could maybe start sweetening the deal up a bit more with additional reward pool generated rewards to incentivize a focus on onboarding even more than it is currently, where most onboarders are just doing it for fun rather than for the rewards. These plans would also be to focus on the same locations as most of our previous onboarding and to then maybe also tackle some unique new "marketing" approaches that'd go hand in hand with the previous onboarding activities. I'll talk abit more about this later as this post already got quite long.

If you're an experienced and active hiver who knows how this place works and you feel like you have a lot of people you know that you'd wanna invite to hive, feel free to apply for an onboarder role in our discord and test things out. Even if you only end up onboarding a few people, odds are some of them may stick around for the long term looking at our statistics.

If you have some ideas that'd make our onboarding activities more efficient or if you generally would like to help with retention/curation of these users, we can guide you in the right way of where to look and appreciate you spending your time for the growth of the userbase on chain!

Thanks for reading.

onboarding thoughts stats plans ideas

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41 comments

@meno 77

2 months ago

I sincerely think the way to go is doing workshops. I really do, not to say its easy to do, but if you are looking for impact, that has to be the way.

Recently I spoke with Matt about this idea I have. I don't know if I will get rejected, but its worth a try. I'm going to talk to the Prefect (it's like a mini mayor) and offer her my services for free. That is how I'm going to word it. I want to teach people how they can reclaim their online sovereignty and save money along the way.

If she agrees, then I'm going to spend 300 to 400 bucks making the thing happen. Getting some catering, requesting the space in the town hall, buying some NFC cards to hand out with 5 bucks each, that sort of thing.

And then... We gotta put up a good show, so to speak. I would have to ask my wife and at least @jersont to help me, and offer to compensate people who help for their time as well. But, the retention, now that we have 11 businesses locally accepting HBD, should be easier. (in theory)

So, although I think online recruiting is great and all, I think little clusters of Hive, economic hubs, are the way to really make this grow.

But it starts with one politician opening the door... that is the hard part. lol

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@acidyo 83

2 months ago

I can see that working, what is it you need from the mayor, though? Like how do they make it easier?

The thing with checkinwith app is good to get people accounts but I've yet to see much retention there, I've even offered curation work if they were to follow the accounts they create so I can go through the list when they post, but it doesn't seem like many if any do, I just earlier sent eddie another message to double-check if things are working there from their end.

My point is, just getting people accounts and hoping they'll figure it out does not seem like it does much. Such as at conferences or where they've been onboarding people with the app. It does feel like guidance and some info is required which onboarders have been able to provide through seminars/webinars, etc, that I mentioned in the post, or directly chatting/talking with them 1 on 1. Curation retention obviously helps along the way so they can see they're already getting some value for their time while at the same time distributing inflation to more unique users.

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@web3creative 61

2 months ago

what is it you need from the mayor, though? Like how do they make it easier?

Access to public spaces: a ballroom, a plaza, townhall. Maybe tables, chairs and electricity. Hey, if you can get a free venue, why not?

Of course restaurants and pubs will also be glad to have your event in exchange for some sales.

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@meno 77

2 months ago

just woke up, I was going to answer Acid, but you got it! hahaha

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@acidyo 83

2 months ago

If you need help with account credits or referral links, let me know and I can hook you up to our onboarding initiative. It uses hiveonboard but bypasses sms verification, some times there's some weird IP bans however that may block certain users from creating an account.

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@meno 77

2 months ago

much obliged brother... I've been collecting ACTs, but I might run out. Besides, using your onboarding might be better for curation/retention too. I'll reach out if I get a green light.

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@acidyo 83

2 months ago

it'd be easier for us to find them yeh, some times i notice your reblogs but got a lot going on

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@beelzael 73

2 months ago

Nice, let me know if I can throw some crackers or dips your way for that. Might be good publicity for Pandala, too, and you could hand out some "Free Shipping" cards for Pandala products, which people could pay with HBD.Well, depending on how the trial package that is definitely not a bomb arrives tomorrow.

I still don't feel knowledgeable enough to hold that here, but if you ever come our direction, we can plan an event like that at the bakery-café, and see how it turns out. If I haven't converted the town before that.

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@bpcvoter1 -12

2 months ago

LOL

https://peakd.com/hivepud/@azircon/re-miketr-t0dh79

https://peakd.com/hive-150329/@themarkymark/re-networkallstar-t0bjto

https://peakd.com/hive-124838/@themarkymark/re-peaksnaps-t0b1uf
https://hive.blog/hive-161155/@themarkymark/re-jin-out-t0lrbq

https://peakd.com/@buildawhale/wallet

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Onboarding thoughts and plans

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